Apricoot

  Why is culture important? According to Arthur Asa Berger, the term culture comes from a French term that is in turn derived from the Latin word "colere" which means to tend to the earth and grow, or cultivation and nurture (Pappas & McKelvie, 2022). Culture can be defined as a way of life. It describes the shared behaviors, norms, values, and beliefs of a group of people. In a company, the culture reflects how employees, customers, vendors, and stakeholders experience the organization (Wong, 2023). Peter Thiel argued that culture is crucial because it can be more influential than strategy. A strong culture produces a successful company as it influences the decisions of employees and how they communicate with others. Having a sense of shared culture guides the employees in the same direction towards the same objectives, encouraging unity and focus. According to an employee from IBM, it was persistent adherence to the three core values of the company: respect for the indi

 Case Study : Based on FEP - KLTSA Business Challenge Introduction on Effectuation      Effectuation is an innovative approach to entrepreneurship that prioritizes taking initiative and creating opportunities with what is already available instead of making pointless plans and predictions for an uncertain future. This concept was developed by Professor Saras Sarasvathy, a professor at the University of Virginia's Darden School of Business. According to Professor Saras Sarasvathy, effectuation brings distinctive viewpoints on the methods used by other successful entrepreneurs to solve problems and make decisions(n.d). It embodies a logic of entrepreneurial skill, showing how successful entrepreneurs manage the challenging business environment. Not only that, the understanding of the future’s unpredictability and the belief that human agency may control the outcomes are important to effectuation. This dynamic method of problem-solving highlights how entrepreneurship is progressive wi

 Where Do Good Ideas Come From? The term "serendipity" describes the unplanned and fortunate finding of something worthwhile or desirable while looking for something else entirely. It highlights how unexpected connections, unplanned meetings, and unforeseen events may inspire original thought and insight. Environments where people embrace uncertainty, embrace the unexpected, and have an open mind are conducive to serendipity. It frequently has a crucial part in the creative process, resulting in innovations that might not have been achievable with careful planning alone. A classic example of serendipity is the discovery of penicillin by Alexander Fleming in 1928. While studying influenza, Fleming noticed that a mold had contaminated one of his culture dishes and had killed off the surrounding bacteria (Athenarium, 2021). Slow Hunch, on the other hand, challenges the notion of the "eureka moment" by emphasizing how many creative ideas come to us gradually and through